TV Ads * Print Ads * Social Media Ads * Email Marketing * SMS Banner * Digital Ads
Can the advertisements and messages that we are exposed to every day leave permanent marks in our minds? Will new products, packaging, designs, logos, campaigns, and digital world allow us to buy products on stores and shelves? The unconscious effects that we have in mind but are not aware of cause us to make decisions in the autopilot system. It is possible to get clues to stimulate the purchase by measuring caution, memory and emotional responses!
With the Neurometrics Omnibus study, TV, outdoor, digital / printed advertising, and point-of-sale POPs are regularly tested. Which scenes create the most emotional impact, short version of the recommendations, remarkable elements, packshot, temperature maps with the use of the right area is supported. Which emotions are stimulated by music, the famous use creates positive emotions will be among the questions you will find the answer.
Eye tracking is the field of monitoring what people do with their eyes – observing what people choose to look at, how their eyes move, how their visual activities behave. Eye-trackers measure the directions that our eyes are pointed and predict our gaze points, i.e., the locations of the objects in space that we look at
Electroencephalogram (EEG) is a brain-imaging method that records the brain’s electrical activity at the surface of the scalp. Attentional changes, memory retention, like/dislike and task engagement can be measured with EEG Technologies.
Galvanic Skin Response is the phenomenon that the skin momentarily becomes a better conductor of electricity when either external or internal stimuli occur that are physiologically arousing. Arousal has been found to be a strong predictor of cognitive load.