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EMOTION RESEARCH PROGRAM

Online Eye Tracking 

Since our decision-making process does not usually involve rational reasoning, it is the key to emotional communication.

 

We detect 7 emotions (Happiness, Surprise, Contempt, Disgust, Fear, Sadness, Anger) and Neutral. 

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With a webcam, these expressions can be captured and analysed. The technique offers the possibility to realize consciously expressed emotions that may change too quickly to all verbalize at the same time.

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Online Eye Tracking 

Eye tracking tells us directly what draws our attention, and whether things get noticed.
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Eye tracking is a unique research method that tracks people’s eyes to know where they are looking.

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Compared to hardware eye tracking devices (requires inviting participants to lab ), we can track participants' eyes anywhere on the world with their own computer / web camera

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