EMOTION RESEARCH PROGRAM

Online Eye Tracking 

Since our decision-making process does not usually involve rational reasoning, it is the key to emotional communication.

 

We detect 7 emotions (Happiness, Surprise, Contempt, Disgust, Fear, Sadness, Anger) and Neutral. 

With a webcam, these expressions can be captured and analysed. The technique offers the possibility to realize consciously expressed emotions that may change too quickly to all verbalize at the same time.

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Online Eye Tracking 

Eye tracking tells us directly what draws our attention, and whether things get noticed.

Eye tracking is a unique research method that tracks people’s eyes to know where they are looking.

Compared to hardware eye tracking devices (requires inviting participants to lab ), we can track participants' eyes anywhere on the world with their own computer / web camera

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